It is argued that Amsterdam's present-day image as a city with very liberal attitudes towards sex and drugs emerged under the influence of global mass tourism, and that it is not as authentic as is often suggested or believed. The empirical part of the paper juxtaposes the historically grown urban identity of Amsterdam since the sixteenth century with the city's re-created identity of recent decades. Culture can be defined as shared patterns of learned behaviour, attitudes and knowledge. It has made the world become increasingly interconnected as a result of increased trade and cultural exchange.
Globalization is the circulation of ideas and culture in a global scale. McDonalds in Japan, French films being played in Minneapolis, and the United Nations are all representations of globalization. It emphasizes the importance of rapidly growing flows of people, in particular in the form of mass tourism, in the deliberate and spontaneous re-identification and changing meaning of places. Globalization, cultural invasion, local identity, values of citizenship, Arab countries, think tanks, international schools and universities, terrorist groups. The lesson here is that it is inappropriate to make assumptions about the impact of globalization when local identity is actually constituted through face-to-. Negative Impacts Of Globalization On Culture. Globalization is the process of increased interconnectedness among countries most notably in the areas of economics, politics, and culture. The theoretical part of the paper defines cultural globalization and outiines its effects on localities, including the ways in which the images of localities are transformed in the process of global information exchange. This article discusses the effects of cultural globalization on urban identities, and concentrates on a case study of Amsterdam. Globalization also provides both positive and negative influences on cultural diversity which can have far reaching impacts.